Singapore / Dortmund, Germany – ADRENALIZING MEDIA, a new leading German content company, has partnered with SAVAI, a Singapore based media venture led by Shreya Kapdi. The partnership will see SAVAI handle ADRENALIZING MEDIA´s strategic global partnerships and distribution.
Shreya Kapdi, founder of SAVAI has over 2 decades of experience in film and series development and distribution. She previously worked with Sony Entertainment Television in India as a producer for leading series and live events. She is credited with growing the business for major Hollywood studios such as Disney and NBCUniversal in Asia.
Kapdi’s keen sense of production and content development will drive value as ADRENALIZING MEDIA develops its suite of IPs. Her strengths in identifying monetization opportunities and her deep understanding of cross-cultural business in the media space will build a global presence for the various films, series, documentaries, and games that Adrenalizing Media will bring to audiences worldwide.
“I am very excited to join Adrenalizing Media and collaborate with an exceptional team of artists and creators,“ Kapdi expressed. „Their commitment to pushing the boundaries of a new multi-platform franchise aligns perfectly with SAVAI’s expansion ambitions. Together, we will bring awe-inspiring movies and experiences that will captivate audiences worldwide.“
The partnership between ADRENALIZING MEDIA and SAVAI will bring greater value propositions to brands and platforms through new franchises that will challenge existing ones in the new era of Artificial Intelligence. This signifies the convergence of artistry and technology as Adrenalizing Media continues to redefine the boundaries of cinematic storytelling.

“ADRENALIZING MEDIA is establishing itself as a birthplace of new ideas and independent content creation for the audience around the world. Because of our EurAsian origin and influences we are building a global team, and we are more than excited and happy to have well established force from Asia in our team. SAVAI and Shreya Kapdi in particular is elevating our ideas from the early stage of development into new ideas of distribution and cross-partnerships without restrictions in thinking”, says Markus Liedtke, CEO & Founder of ADRENALIZING MEDIA.
ADRENALIZING MEDIA is doing the Avengers Move and “assembles” a team of unique individuals with “Superpowers” to be able to deliver high-value and high-quality projects for the world audience. The NRCity® Universe franchise is the symbol of that effort, and the expression of “Melodic Action-Thriller package, with Extreme Comic-Book and Anime-style influences, powered by 80s Rock/Metal score/soundtracks, elevated by new AI and CGI tech, which is not overloading the audience in a CGI-Galore, but helping to create a strong connection to the characters and setting the focus back to where it belongs.
SAVAI joins this new ADRENALIZING-Avengers team of creatives, award nominees and winners, like Walter Schulz, Andy Cheng, Vince DiCola, Dennis S. Sands or Robin Garb, to create new experiences and characters that will shape a new generation of content fans.